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About Us


Back in 2007 when Aksels (pronounced Axel’s) was founded, you could say it fell into the stereotypical, “selling t-shirts out of the trunk of your car” category, but since then, it has progressed from the trunk, to the basement, to a storage room, and in 2012, a Downtown Denver office/showroom. Fast forward to 2020 and that trunk has grown to an almost 20k sq/ft warehouse!

Due to relentless support from friends, family, retailers and countless amounts of awesome consumers, we have been able to continue and grow this brand to something we could have never dreamt of. Initially starting with Colorado inspired designs, it has since grown into a culture that prides itself on simply producing products, that people are proud to wear! Design is important, but quality has always been our upmost priority!

As is our approach with everything we make, if us or our close friends wouldn't be STOKED to sport it, then there is no point in moving into production, but for the ones that do pass this highly technical and brutally intense level of testing (ie. put on item...look in mirror…does it feel good) then they are enshrined in the collection and welcomed by enthused customers from all places and retailers of all kinds, quickly becoming a leading brand in their stores.

While we started with just tees, that has now become just a piece of all that we offer. Hats were a big milestone for us and several years ago we got into the sock game and have not looked back since. Of course we are biased, but we would challenge you to find a pair of more comfortable socks, not to mention, ones that will have you winning any cool sock challenge out there!

If you would like to stay up to date with new product releases, promos and discount codes, you can like us on Facebook @ Aksels and/or follow us on Instagram and Twitter @AkselsApparel. We also have recently formed Club Awesome, in which you will receive points for all your purchases online or at one of our stores. Spend $1 get a point, get a 100 points and you get $20! We like to keep it simple.

Whether you’re new to our site or been a fan for years, we appreciate you taking the time to get to the bottom of this story and checking out what we have to offer. One thing is for sure, our goal in life is to help.